[ brand ]
press kit
About OXAR
OXAR is a savings-and-investing app for the crypto-paid generation. Where does your money sleep? Wake it up. Earn yield (5-12% APY) from curated sources, or buy tokenized stocks and gold to hold — withdraw anytime, never custodial. Wallet connect today, Apple Pay on the way.
Tagline
Where does your money sleep?
Sub: Wake it up. Earn yield. Own real assets.
Key facts
- → Founded: 2026
- → Category: Consumer finance / DeFi / RWA
- → Stack: Solana smart contracts, cross-chain via Delora, fiat via Ramp Network
- → Custody model: Non-custodial (user holds keys)
- → Auth: Privy (email + wallet + embedded Solana wallet)
- → Founders: Daniel Lohachov + Anna Tarapatska
Logo
The OXAR logo is available in multiple color variants. Use the white version on dark backgrounds and the black version on light backgrounds. Do not modify, rotate, or distort.
Brand colors
Typography
OXAR uses DM Sans across the board — display headlines, body copy, and the OXAR. wordmark (DM Sans Bold). Italic cuts carry emphasis; headlines run tight (negative tracking) and mostly lowercase.
Voice
Curious not corporate. Playful but precise. Slightly accusatory ("your money is napping!"). Warm not professional. Anti finance-jargon.
Examples:
- → Avoid: "Auto-invest your salary" → Use: "Tell your money where to sleep"
- → Avoid: "Buy tokenized securities" → Use: "Own a slice of Apple"
- → Avoid: "Withdraw funds" → Use: "Wake some money up"
Usage guidelines
- → Do not modify or distort the logo
- → Maintain clear space around the logo equal to the height of the logo mark
- → Do not place the logo on busy backgrounds without sufficient contrast
- → Do not use the logo to imply endorsement without written permission
Press contact
support@oxar.app — general
Telegram: @eternaki · @tarapatska